Lighter. Graphics-led.
Calmer.

Color palette.

The Revision-1 light system: USF brand colors used as ink, accent and linework over warm-white grounds and pale act tints. Cranberry is the primary; Gold appears exactly once (the Scene 8 reveal).

Every point, answered.

Seven directional notes and eight scene notes. Here's the overall direction; the scene-by-scene resolutions are further down with live mockups.

From dark grounds to light.

The whole frame system flips. v1 built every scene on deep Navy. Revision 1 builds on warm white and pale tints, with the USF brand colors used as ink, accents and linework. Headlines stay deep Navy, so it reads bright and airy — never washed-out. Same scene, both treatments:

The moving pieces, in progress.

You asked to see transitions/motion, how we illustrate the procedure (1:00–1:22), and how graphics sit over your footage. I'm building all three in After Effects right now — here are reference frames for each so you can see the intended look while the motion demo is finished.

Sample 01 · Transitions & motion

How the graphics move

Calm and premium — cross-dissolves between scenes, elements that draw on, chips that float up, soft act-to-act wipes. Nothing bounces or spins; everything resolves to stillness.

Motion demo in progress

I'm generating the motion of text and graphics in After Effects

the animated motion sample is coming next.

Reference frame

Sample 02 · The procedure, illustrated (your 1:00–1:22)

How we show the retrieval

The hero scene as a calm editorial schematic — follicles, an ultrasound-guided fine needle, gentle suction into the collection tube. Accurate and reassuring, never graphic or anatomical.

Motion demo in progress

Illustrating the retrieval with AI

Need confirmation on the graphic style to proceed

Reference frame

Sample 03 · Graphics over b-roll

How graphics sit on your footage

Please share the office b-roll mentioned — so no clip ever feels like stock.

Motion demo in progress

Compositing graphics over b-roll in After Effects

Reference frame shown — the graphics-over-footage overlay is being built.

Reference frame

All 13 scenes, in the new light system.

Live light-system mockups (graphics rendered in-browser; photographed scenes show framed b-roll stand-ins until your footage arrives). Each scene flags exactly what changed from v1.

What we need from you.